Strawberry Festival is an event put on by New York University's Program Board. Due to the Coronavirus pandemic, the 35th annual Strawberry Fest was adapted to a digital format, and the first ever Strawberry Stream was born. I won their poster design competition, which initially called for one graphic. When the festival went digital they needed a lot more graphic content and my responsibilities quickly multiplied. I created artist posters, act lineups, festival schedule posters, promotional content, and adapted my initial concept to fit a digital format and theme. This whole process required a lot of creative brainstorming and flexibility, which is what made it such an exciting project.
